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September Professional Development Meeting
Creating an Organization That Responds to Audience Needs:
St. Louis Rams case study
Thursday, September 23, 2010
Kevin Dumoff, St. Louis Rams Executive Vice President for Football Operations and COO

It’s never too late to get it right.  Whether it’s professional sports, corporations or nonprofits, all communicators are faced with the challenges of understanding your audiences and responding to those audiences’ needs. So what happens when your brand suffers, you don't have an engaged customer base and customer satisfaction is low? Find out how the St. Louis Rams addressed the issue by implementing an in-depth customer satisfaction project to help the organization understand and re-engage its fan base.  
Attend the September IABC St. Louis meeting to hear Kevin Demoff, St. Louis Rams’ executive vice president for football operations and chief operating officer, present this great case study. 

About the speaker
Kevin Demoff is in his second year as executive vice president for football operations and chief operating officer with the Rams. In this capacity, Demoff serves as a liaison to ownership on all operational matters.

Demoff works closely with General Manager Billy Devaney and Head Coach Steve Spagnuolo to develop the club’s strategic plan for player signings and player acquisitions.  He oversees the Rams’ entire business operations, including marketing and sales, finance, administration, ticketing and community relations. Since arriving in St. Louis, Demoff has been responsible for re-organizing the club’s business efforts with a focus on delivering a better overall experience for Rams’ fans and increasing the club’s presence in the greater St. Louis community.

Prior to joining the Rams, Demoff spent the previous four seasons (2005-08) with the Tampa Bay Buccaneers, where he served as a consultant before being named senior assistant in 2006. He served as director of football operations for the Los Angeles Avengers of the Arena Football League from 2001-04. 

Demoff received a bachelor’s degree in history from Dartmouth College in 1999 and a master’s in business administration from the Tuck School of Business at Dartmouth in 2006.

Fees
$30 – members registering and paying online
$40 – nonmembers registering and paying online
$20 – students registering and paying online
$5 additional fee for registering but paying at the door

Register for this event!

Hilton St. Louis Frontenac
1335 South Lindbergh Blvd.
St Louis, MO 63131
314-993-1100

11:30 a.m. - Registration and networking
Noon - 1:30 p.m. - Program