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September
Professional Development Meeting
Creating an Organization That Responds to Audience Needs: St. Louis Rams case study Thursday, September 23, 2010 Kevin Dumoff, St. Louis Rams Executive Vice President for Football Operations and COO
It’s
never too late to get it right. Whether it’s professional sports,
corporations or nonprofits, all communicators are faced with the
challenges of understanding your audiences and responding to those
audiences’ needs. So what happens when your brand suffers, you don't
have an engaged customer base and customer satisfaction is low? Find
out how the St. Louis Rams addressed the issue by implementing an
in-depth customer satisfaction project to help the organization
understand and re-engage its fan base. Attend the
September IABC St. Louis meeting to hear Kevin Demoff, St. Louis Rams’
executive vice president for football operations and chief operating
officer, present this great case study.
About the speaker Kevin
Demoff is in his second year as executive vice president for football
operations and chief operating officer with the Rams. In this capacity,
Demoff serves as a liaison to ownership on all operational matters.
Demoff
works closely with General Manager Billy Devaney and Head Coach Steve
Spagnuolo to develop the club’s strategic plan for player signings and
player acquisitions. He oversees the Rams’ entire business
operations, including marketing and sales, finance, administration,
ticketing and community relations. Since arriving in St. Louis, Demoff
has been responsible for re-organizing the club’s business efforts with
a focus on delivering a better overall experience for Rams’ fans and
increasing the club’s presence in the greater St. Louis community.
Prior
to joining the Rams, Demoff spent the previous four seasons (2005-08)
with the Tampa Bay Buccaneers, where he served as a consultant before
being named senior assistant in 2006. He served as director of football
operations for the Los Angeles Avengers of the Arena Football League
from 2001-04. Demoff
received a bachelor’s degree in history from Dartmouth College in 1999
and a master’s in business administration from the Tuck School of
Business at Dartmouth in 2006.
Fees
$30 – members registering and paying online
$40 – nonmembers registering and paying online
$20 – students registering and paying online
$5 additional fee for registering but paying at the door
Register for this event!
Hilton St. Louis Frontenac
1335 South Lindbergh Blvd.
St Louis, MO 63131
314-993-1100
11:30 a.m. - Registration and networking
Noon - 1:30 p.m. - Program
Join the IABC/St. Louis LinkedIn Group!
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